As the founder of Analog Nature I had the opportunity to create a visual identity system that visually communicates my brand ethos and values.

Rooted in nature and analog processes, we craft small-batch botanical and artisanal goods that nurture cyclical living. Through mindful wellness products, creativity, and shared wisdom, our intention is to help people deepen their connection with themselves and the natural world.

The design concept centered around this ethos resulting in a natural and joyful brand identity. From intriguing, tactile, functional product packaging, to an informative website that offers community stories centered around arts, wellness, nature and cycles. The goal was to provide a holistic brand that inspires individuals to embrace their bodies and promote well-being in a way that evokes curiosity and play-fullness. The case study delves into the design process, challenges, and the impact of the brand on promoting well-being, joy and fostering a sense of community. I have created and sourced all aspects of the brand.