As the founder of Analog Nature I had the opportunity to create a visual identity system that visually comunicates the brand ethos and values. Analog Nature is a brand exploring connections that inspire growth rooted in nature. We craft and curate meaningful stories, art & botanical goods that promote well-being and joy.

Inspired by natural rhythms, growth cycles, and deep connection, We find purpose and well-being in the joyful experiences that connect us more intimately with nature and community.

The design concept centered around this ethos resulting in a natural and joyful brand identity. From intriguing, tactile, functional product packaging, to an informative website that offers community stories centered around arts, wellness, nature and cycles. The goal was to provide a holistic brand that inspires individuals to embrace their bodies and promote well-being in a way that evokes curiosity and play-fullness. The case study delves into the design process, challenges, and the impact of the brand on promoting well-being, joy and fostering a sense of community.